Podcast Action Blog Work With Us LISTEN TO PODCAST Login

#30: Principle-Centered Leadership for Enduring Brands with Steve Elder

Sep 06, 2020

Our guest is Steve Elder - CEO of Leadership Brand and we dive into principle-centered leadership as the foundation for every lasting brand. This leads to a healthy thriving culture (both organizationally and personally) which is the life blood of your Leadership Brand

Leadership brand is the practical model to know how to turn a company from good to great. (Hearts, minds, purpose) It starts with alignment in leadership which is the foundation for every great brand.

To be a great brand you have to commit to being a principle-centered leader. 

Principle centered leadership 100% completely revolves around the principles

Takeaways From This Episode
Lunar Eclipse analogy from the show- The goal is to create brand buy-in and commitment. When all are aligned/ you get a leadership brand/lunar eclipse. 

L- Leadership (Principle-Centered)

UN- Understanding (Clarity and buy-in)

A- Alignment (aligning the work to the principles)

R- Reinforce (all the systems that reinforce the work/principles)


Book Recommendations: 

Good to Great - Built to Last - Jim Collins 

WHO - A method for Hiring - Geoff Smart

THE ADVANTAGE- Why Organizational Health Trumps Everything Else In Business  - Patrick M. Lencioni 

Building a StoryBrand- Clarify Your Message So Customers Will Listen - Donald Miller

The 4 Disciplines of Execution- Sean Covey, Chris McChesney, Jim Huling 

Speed of Trust- Steven Covey


Additional Links

Darren Daily- Sign Up.

Business Made Simple /Story Brand- Sign Up

4DX Model- The 4 Disciplines of Execution


We show you how to turn ideas into daily action to create lasting change, no matter how full your plate is. You already have all the info you need. It's time to ACT!
We help you build confidence by...

  • Providing ideas you can easily put into practice
  • Keeping promises to yourself
  • Taking daily steps forward
  • Creating habits that improve your life and move you forward

Two family guys who show you how to put simple ideas to work in your busy life for better results. We are the action guides. Turning ideas into results through daily action.

  • We believe in change
  • We believe in the power of compounding daily habits
  • We believe you can become the best version of yourself by acting with intention 


Enjoyed this episode? Subscribe and leave us a review. We're always working to get better and love feedback. Connect with us on social media or send us an email at [email protected]. We can't wait to hear from you.

What idea are you going to put to work today?


50% Complete

You're just one step away

Get reminders of every episode so you never miss a new shortcut. +Plus bonus content exclusive to this list.