Our guest is Steve Elder - CEO of Leadership Brand and we dive into principle-centered leadership as the foundation for every lasting brand. This leads to a healthy thriving culture (both organizationally and personally) which is the life blood of your Leadership Brand.
Leadership brand is the practical model to know how to turn a company from good to great. (Hearts, minds, purpose) It starts with alignment in leadership which is the foundation for every great brand.
To be a great brand you have to commit to being a principle-centered leader.
Principle centered leadership 100% completely revolves around the principles
Takeaways From This Episode
Lunar Eclipse analogy from the show- The goal is to create brand buy-in and commitment. When all are aligned/ you get a leadership brand/lunar eclipse.
L- Leadership (Principle-Centered)
UN- Understanding (Clarity and buy-in)
A- Alignment (aligning the work to the principles)
R- Reinforce (all the systems that reinforce the work/principles)
THE ADVANTAGE- Why Organizational Health Trumps Everything Else In Business - Patrick M. Lencioni
Building a StoryBrand- Clarify Your Message So Customers Will Listen - Donald Miller
The 4 Disciplines of Execution- Sean Covey, Chris McChesney, Jim Huling
Speed of Trust- Steven Covey
Darren Daily- Sign Up.
Business Made Simple /Story Brand- Sign Up
4DX Model- The 4 Disciplines of Execution
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Two family guys who show you how to put simple ideas to work in your busy life for better results. We are the action guides. Turning ideas into results through daily action.
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