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#30: Principle-Centered Leadership for Enduring Brands with Steve Elder

Sep 06, 2020
 

Our guest is Steve Elder - CEO of Leadership Brand and we dive into principle-centered leadership as the foundation for every lasting brand. This leads to a healthy thriving culture (both organizationally and personally) which is the life blood of your Leadership Brand

Leadership brand is the practical model to know how to turn a company from good to great. (Hearts, minds, purpose) It starts with alignment in leadership which is the foundation for every great brand.

To be a great brand you have to commit to being a principle-centered leader. 

Principle centered leadership 100% completely revolves around the principles

Takeaways From This Episode
Lunar Eclipse analogy from the show- The goal is to create brand buy-in and commitment. When all are aligned/ you get a leadership brand/lunar eclipse. 

L- Leadership (Principle-Centered)

UN- Understanding (Clarity and buy-in)

A- Alignment (aligning the work to the principles)

R- Reinforce (all the systems that reinforce the work/principles)

 

Book Recommendations: 

Good to Great - Built to Last - Jim Collins 

WHO - A method for Hiring - Geoff Smart

THE ADVANTAGE- Why Organizational Health Trumps Everything Else In Business  - Patrick M. Lencioni 

Building a StoryBrand- Clarify Your Message So Customers Will Listen - Donald Miller

The 4 Disciplines of Execution- Sean Covey, Chris McChesney, Jim Huling 

Speed of Trust- Steven Covey

 

Additional Links

Darren Daily- Sign Up.

Business Made Simple /Story Brand- Sign Up

4DX Model- The 4 Disciplines of Execution

 

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